MSc International Marketing

This postgraduate course focuses on digital marketing, leadership and entrepreneurship in an international context. It is designed for marketing professionals and entrepreneurs who want to improve employability skills and business and marketing knowledge. The course covers digital marketing, the global customer, brand psychology, strategic marketing and new venture development.

MSc International Marketing is a postgraduate course focused on marketing and business management. It is designed to help students deepen their subject knowledge, strengthen analytical and professional skills, and apply learning to complex business, legal, health or management contexts. Students may study areas such as Postgraduate Study Skills, Research Methods and Ethics, Principles of International Marketing, Developing Digital Strategies, Innovation and E-Commerce, Cross-Cultural Leadership and Human Capital Management, Customer-Centric Marketing and Strategic Brand Management and Postgraduate Integrative Project, alongside wider themes in marketing principles, digital marketing, consumer behaviour, branding, business strategy, communications, data-led decision-making and project work. Full-time - Standard delivery Studying on campus 2 days a week which is Monday - Friday (10:00-17:00)

This postgraduate course focuses on digital marketing, leadership and entrepreneurship in an international context for marketing professionals and entrepreneurs.

Level: Postgraduate

Duration: 1 year

Study mode: Full-time

Career outcomes: Career outcomes may include marketing assistant, digital marketing executive, social media coordinator, brand support, market research assistant, business development support or further study in marketing. The course may also support progression into more specialist, supervisory or strategic roles, depending on the student’s background and experience.