BSc (Hons) Business and Marketing with Foundation Year

This four-year programme provides a foundation in business and marketing. It covers marketing strategy, digital marketing, consumer behaviour, business management, branding and market research while developing analytical, communication and problem-solving skills. The course prepares graduates for careers in marketing, business management and related industries.

BSc (Hons) Business and Marketing with Foundation Year provides a structured route into degree-level study in marketing and business management. The foundation element helps students develop academic confidence and core subject knowledge before moving into more advanced study. Students may study areas such as Foundation Level, Communication Skills, Data Skills, Professional Development Skills, Research Skills and Year One, alongside wider themes in marketing principles, digital marketing, consumer behaviour, branding, business strategy, communications, data-led decision-making and project work. Full-time - Standard delivery Studying on campus 2 days a week which is Monday - Friday (10:00-17:00) Weekend and Evening Delivery - maybe available

Four-year programme in business and marketing covering marketing strategy, digital marketing, consumer behaviour and market research.

Level: Undergraduate with Foundation

Duration: 4 years

Study mode: Full-time

Career outcomes: Career outcomes may include marketing assistant, digital marketing executive, social media coordinator, brand support, market research assistant, business development support or further study in marketing. Actual career routes depend on the student’s experience, qualifications, location, chosen provider route and any professional requirements in the sector.