BSc (Hons) Business and Marketing

This course develops marketing knowledge and practical business skills. It covers branding, brand management, market research, consumer behaviour and digital marketing. Students also consider the role of digital marketing in marketing strategy and how effectiveness can be measured. The course provides a balanced foundation for careers in marketing and business.

This course develops marketing knowledge and practical business skills. It covers branding, brand management, market research, consumer behaviour and digital marketing. Students also consider the role of digital marketing in marketing strategy and how effectiveness can be measured. The course provides a balanced foundation for careers in marketing and business.

BSc (Hons) Business and Marketing at Anglia Ruskin University London. Develop marketing knowledge and practical business skills including branding, market research and digital marketing.

Level: Undergraduate

Duration: 3 years standard / 4 years with foundation route

Study mode: Full-time

Entry requirements: Standard pathway: Age 18-54, Level 3 with 120 credits / UCAS 104. Non-standard pathway: Age 21-54, Level 2 with relevant work experience.