BSc (Hons) Business and Marketing

BSc (Hons) Business and Marketing focuses on marketing and business management. It is designed to develop subject knowledge, academic skills and practical understanding that can support progression into employment or further study. Students may study areas such as Academic and Professional Skills, Introduction to Business, Economics for Business, Business Finance, Managing Human Resources and Principles and Practices of Marketing, alongside wider themes in marketing principles, digital marketing, consumer behaviour, branding, business strategy, communications, data-led decision-making and project work. Full-time - Standard delivery Studying on campus 2 days a week which is Monday - Friday (10:00-17:00)

BSc (Hons) Business and Marketing at University of Central Lancashire covering marketing strategy, consumer behaviour, digital marketing and market research.

Level: Undergraduate

Duration: 3 years, 4 years with Foundation

Study mode: Full-time

Entry requirements: BTEC Level 3 Extended Diploma: DMM in a related subject. All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths. Non-Standard Entry (Mature 21+): We require an academic Level 3 qualification (Ofqual recognised) OR a Level 2 qualification in the desired field of study accompanied with work experience within this field in the last 5 years. Candidates in this category would be required to pass an academic interview.

Career outcomes: Career outcomes may include marketing assistant, digital marketing executive, social media coordinator, brand support, market research assistant, business development support or further study in marketing. Actual career routes depend on the student’s experience, qualifications, location, chosen provider route and any professional requirements in the sector.